BSc in Business Management & Administration Curriculum

SEMESTER 1 (60 CREDITS)

• Operations Management (15 Credits)

1. 1. • Production and Operations Planning
      • Quality Management
      • Supply Chain Management

• Consumer Behaviour and Market Research (15 Credits)

1. 1. • Consumer Decision-Making
      • Market Research Methods
      • Data Analysis for Marketing Insights

• Business Ethics and Corporate Social Responsibility (15 Credits)

1. 1. • Ethical Decision-Making
      • Stakeholder Engagement
      • Sustainability in Business

• Business Simulation or Case Study Project (15 Credits)

1. 1. • Application of Business Concepts in Simulated or Real-world Scenarios
      • Analysis and Presentation of Findings.

SEMESTER 2 (60 CREDITS)

• Leadership and Organizational Behaviour (20 Credits)

1. 1. • Leadership Styles and Theories
      • Team Dynamics and Motivation
      • Organizational Culture and Change Management

• Digital Marketing and E-Commerce (20 Credits)

1. 1. • Online Marketing Strategies
      • E-Commerce Models and Platforms
      • Digital Advertising and Analytics

• Research Methods in Business (20 Credits)

1. • Research Design and Methodology
   • Data Collection and Analysis
   • Research Proposal and Report Writing

Semester 1

Strategic Management 

• To synthesize and apply strategic management theories and concepts to practical business situations.
• To develop critical thinking and problem-solving skills through the analysis of complex strategic challenges.
• To enhance communication and presentation skills in conveying strategic recommendations.
• To gain practical experience in strategic planning and implementation.
• To prepare students for leadership roles in organizations by demonstrating their strategic acumen.

International Business 

• To understand the key concepts and theories of international business.
• To develop the ability to analyze the global business environment.
• To learn strategies for conducting international trade and investment.
• To explore the cultural and ethical dimensions of global business.
• To gain insights into multinational business operations and global strategy.
• To foster critical thinking and problem-solving in the context of international business challenges.

Business ethics and Corporate Social Responsibility 

• To understand the principles and theories of business ethics and corporate social responsibility.
• To analyze ethical dilemmas and apply ethical frameworks to business situations.
• To evaluate CSR practices and their impact on stakeholders and society.
• To develop strategies for integrating ethics and CSR into business operations.
• To foster critical thinking and ethical decision-making skills.

Research Method in Business

• Understand the fundamentals of research methodologies in business.
• Design research projects and formulate research questions.
• Apply qualitative and quantitative data collection techniques.
• Analyze and interpret research findings.
• Develop research proposals and reports.
• Evaluate the ethical considerations in business research.
• Engage in practical research projects in the business context.

Semester 2

Dissertation Project

• Develop a clear and researchable research question or problem related to business management and administration.
• Conduct a thorough literature review to position their research within the existing body of knowledge.
• Select and justify an appropriate research methodology for their study.
• Collect and analyze data, interpreting the results in a meaningful way.
• Draw sound conclusions and make practical recommendations based on their research.
• Communicate their research findings effectively through academic writing.
• Defend their dissertation in a viva voce examination.